Microprocessor Marketing Wars: Chip Makers Discover the Consumer
Panel: Jack Browne, Claude Leglise, Melissa Rey, Dave House, and Moderated By David Laws
DATE & TIME
Friday, November 20, 2009
12 p.m. - Bring your lunch. Beverages will be provided.
LOCATION
1401 N. Shoreline Boulevard
Mountain View, CA 94043
Join us for a discussion on how the marketing of microprocessors changed as the semiconductor industry grew at unprecedented rates during the 70’s thru the 90’s. Learn about the events and the decisions that shaped the both the semiconductor and computing industries. Wonder at how annual chip marketing budgets ballooned from $100,000 to over $1Billion in less than 20 years.
The panelists and moderator for this session were all protagonists in these microprocessor marketing wars at three of the major players: AMD, Intel and Motorola.
Call 650-810-1059 for more information.