Location: NASA Exploration Center, Moffett Field, Mountain Views, CA
Date: November 11, 2009; 6:30 pm

Cost: Free and open to all who wish to attend.
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Speaker: Khosrow Habibi, KXEN

ABSTRACT:
In last 20 years, the application of Predictive Modeling has gradually evolved and has become popular in many B2C companies. These applications range from offline targeted marketing to real-time credit card fraud detection. In these uses, an entity (typically a customer) is characterized by its static (demographic, psychographic, etc) and more importantly dynamic behavioral attributes usually derived from transactional data.